Katie White earned her degree from San Diego State University in Journalism with an emphasis in Public Relations.
Since then she began her journey working in-house at a nonprofit organization where she gained most of her traditional PR knowledge through content creation, social media and securing media coverage. She then moved on to working in the Digital Marketing industry and quickly grasped onto the fast-paced agency lifestyle. This is where she acquired her digital PR skill set, specifically in link building.
There was only one problem – there wasn’t a correlation or a one stop agency that allowed these two concepts to collide. Which resulted in the creation of KW Strategies.